Our Journey in Financial Technology
From a small team in regional Australia to building tools that help thousands make better financial decisions. Here's how we got here and where we're headed.
Key Milestones
March 2018
Foundation at Charles Sturt University
Started with three developers and a vision to simplify financial planning for everyday Australians. Our first prototype was built in a university lab over six months of late nights and countless iterations.
November 2019
First 1,000 Active Users
Reached our first major user milestone. People started sharing our tools with friends and family, which taught us more about real-world financial challenges than any market research could.
July 2021
Regional Expansion Across NSW
Opened partnerships with community financial centers in Orange, Dubbo, and Wagga Wagga. Working directly with regional communities shaped how we think about accessible financial technology.
February 2023
Industry Recognition
Named among Australia's emerging fintech innovators by Financial Review. More importantly, our user satisfaction scores hit 4.7 out of 5, which remains our proudest achievement.
September 2024
Platform Redesign Launch
Released our completely rebuilt interface based on two years of user feedback. The new design reduced average task completion time by 40% and made our tools work better on mobile devices.
April 2025
Expanded Educational Resources
Launched our comprehensive learning program focusing on financial literacy. We're partnering with universities across Australia to help students build practical money management skills before they graduate.
Where We Stand Today
8,400+
Active Monthly Users
94%
User Satisfaction Rate
12
Team Members
Meet Some of Our Team
Rhett Caldwell
Product Development Lead
Rhett joined us in 2020 after working in traditional banking for eight years. He brings a unique perspective on what frustrates people about financial services and how technology can actually help instead of complicate things.
Wren Ashford
User Experience Director
Wren designs every interaction you have with our platform. She's obsessive about making complex financial concepts feel approachable. Before joining niaslivofiaex, she spent five years in educational technology, which shows in how she thinks about user guidance.